Scaling environmental markets, one team at a time

Cecil’s Jo Tay shares why storytelling can help teams uncover solutions to save our natural world.

In 1848, a carpenter named James Marshall was building a sawmill near the Sacramento River in eastern USA when he noticed traces of a shiny metal in the mill’s water wheel. And so begun the California Gold Rush. In the 7 years that followed, over 300,000 people from all over the world, known as “forty-niners” (a reference to 1849, the peak year for the Rush), flocked to the region to get in on the act.

Knowledge is power, and today’s knowledge is data. But to unlock data’s true power in scaling nature restoration, teams must first figure out how to collect, process, and distribute it. We share some of the data management solutions that can help you scale your nature restoration business.